Conversion Rate
2.0% -> 3.1%
+55%
Supplements / Health & Wellness
Get Nutrified: Checkout completion improved by 41% and CVR by 55%.
A health and wellness brand focused on clean formulations, performance nutrition, and long-term wellbeing.
Problem
Get Nutrified was driving qualified traffic but order completion lagged due to friction in product confidence and checkout flow.
Analysis
Data pointed to uncertainty around product differentiation and inconsistent reassurance cues during cart and checkout transitions.
Solution
- Reframed product pages with conversion-focused proof hierarchy
- Tested pricing and bundle presentation variants to improve AOV and confidence
- Strengthened checkout reassurance content and reduced decision friction
- Implemented an iteration loop to scale winning experiments quickly
Results
Load Time
2.8s -> 1.9s
-32%
Revenue Growth
Post-optimization growth
+49%
Visual Proof
Before
After
Key Takeaways
- CRO improvements compounded when applied across PDP, cart, and checkout together.
- Behavior data reduced guesswork and accelerated winning decisions.
- Revenue gains were driven by both higher CVR and stronger order value.
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