Conversion Rate
1.9% -> 3.0%
+58%
Bathroom Accessories
InBath: Conversion rate increased by 58% in 10 weeks.
Premium bathroom accessories designed for modern homes, focusing on durability, functionality, and elegant aesthetics.
Problem
InBath had stable traffic but inconsistent product-page performance. Users were browsing but not progressing to checkout at the expected rate.
Analysis
Behavior tracking showed uncertainty around shipping clarity, weak trust placement near CTAs, and excessive friction on mobile comparison decisions.
Solution
- Reworked product-page hierarchy to prioritize decision-driving information
- Placed trust and shipping reassurance at high-friction interaction points
- Tested CTA copy and sticky mobile action patterns through controlled experiments
- Simplified cart progression path and reduced checkout hesitation moments
Results
Load Time
3.4s -> 2.1s
-38%
Revenue Growth
Post-optimization growth
+44%
Visual Proof
Before
After
Key Takeaways
- Clear information order can unlock immediate conversion gains.
- Trust elements drive measurable progress when placed near buying actions.
- Mobile-first optimization produced the largest uplift in this engagement.
Ready to Replicate This Growth for Your Store?
Book a strategy call and get a prioritized action plan for conversion and revenue growth.