Conversion Rate
1.8% -> 2.9%
+61%
Fashion / Kashmiri Clothing
The Urfa: Revenue per visitor increased by 67% after structured testing.
A contemporary Kashmiri clothing brand blending traditional craftsmanship with modern silhouettes, rooted in culture and refined design.
Problem
The Urfa had healthy engagement and high intent sessions, but conversion consistency was impacted by friction between product exploration and checkout commitment.
Analysis
Session reviews highlighted drop-offs after size-selection interactions and low confidence signals around delivery clarity for first-time buyers.
Solution
- Redesigned decision-flow blocks around size, fit, and delivery assurance
- Introduced high-visibility social proof near add-to-cart actions
- Ran A/B tests on product messaging density and CTA sequencing
- Optimized checkout transitions for faster completion on mobile
Results
Load Time
3.1s -> 2.0s
-35%
Revenue Growth
Post-optimization growth
+52%
Visual Proof
Before
After
Key Takeaways
- Fashion buyers need confidence cues at every decision stage.
- Message clarity outperformed visual-heavy variations in test outcomes.
- Checkout continuity directly impacted revenue growth.
Ready to Replicate This Growth for Your Store?
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